My Story

Like most people, my life has been shaped by my life experiences and challenges. In 1987, when I was just 14 years old, I lost my best friend who died unexpectedly of natural causes. I was left feeling shocked, devastated, and confused. I wanted answers to some of life's biggest questions. What is the purpose of life? What is my purpose? How can I make the most of this life? What is the nature of life, death, and all that is? These questions were the only ones I truly cared about from that moment forward.  

Years later, I realized that I was gay. In a world that largely rejected the LGBTQ+ community (and unfortunately still does), this was a huge challenge for me that forced me to go even deeper into my soul searching to seek out the meaning of life, death, God, and all that is. I was raised Catholic, but being gay caused me to seek these answers outside of my religion. Once I left the church, I was free to explore, seek, and learn outside of the restrictions of the Catholic faith which freed me on a human and spiritual level.

I sought out actual methods to tap into my human and spiritual potential which eventually led me to study hypnotherapy, past-life regression, and EFT Tapping. Because I'm a very self-reliant and impatient person, I've been drawn to these particular techniques because they're easy to use, they work, and they facilitate an actual experience. I started SoulStarter in order to share these tools and techniques so that you can heal the wounds of your past and connect with your true, spiritual nature. 

Healing and evolving is a lifelong journey and these tools have made it more gentle, authentic, and yes, fun! There's no reason that this serious spiritual growth stuff can't be fun! I hope to share these incredible tools with you to help you on your journey!

peace, Amy



Amy Ash EFT Practitioner contemplating against brown wall




"Thank God I'm Gay" - A Self-Love Pep Talk by Amy Ash


It's our differences that make us strong, make us grow, and allow us to be more compassionate and accepting towards others. But, in order to reap these positive benefits, we must first be willing to love and accept ourselves in spite of the things that make us different.

In this short talk, I share my personal journey about moving from fear to love by consciously choosing to hold healthy boundaries and love myself in spite of the judgment going on around me. Self-love is like a muscle, the more you use it, the stronger you become. So strengthen your self-love muscles!

No matter what challenges you face in your life, see them for what they truly are - the opportunity to love and accept yourself unconditionally and authentically. Hope you enjoy the talk!






SoulStarter Family Picture




Our Company

We are co-owned by a wife-and-wife team, Amy Ash and Jaimi Norden. Both are passionate about helping people in their own unique way.

Amy is an EFT Tapping Practitioner, Clinical Hypnotherapist, and Past-Life Regression Practitioner. She brings a fun, light-hearted approach to this very serious business of healing and evolving spiritually and personally through her online courses for Anxiety and Stress and Past-Life Regression. Amy has also designed a line of guided meditations and affirmation cards to support people in their journey.

Jaimi is the "silent" partner at SoulStarter (she can be pretty quiet :). Jaimi is living her passion as a Registered Nurse - the type that rubs your feet, holds your hand, and brings you warm blankets. Jaimi is an old soul and once received an "old soul" discount from a healer in Boulder.

Together, they have 3 kids and 3 dogs and a lot of love.



Our Values and Beliefs

We value and believe in the power of collaboration, diversity, authenticity, integrity, peace, fun, love, and kindness above all. We believe in acting with intention and integrity in all of our business decisions so that our business can be a vehicle for creating positive change in the world. And, we believe in you and your capacity to heal and live a fulfilled life!

Made With Love In The USA

Besides the fact that we just believe in using responsible business practices, we also don't think it makes any sense to help people improve their lives while selling products that harm the environment or hurt communities. That's why all of our affirmation card products are made in the USA and many parts are made right here in Colorado.