My Story

In 1987, when I was just 14 years old, I lost my best friend who died unexpectedly of natural causes. I was left feeling shocked, devastated, and confused. I wanted answers to some of life's biggest questions. What is the purpose of life? What is my purpose? How can we make the most of this life? What is the nature of life and death? 

This desire to understand more led me to seek out a method, a way to tap into our human and spiritual potential to find the answers to my most pressing questions. That is when I found hypnotherapy and eventually, I became a Hypnotherapist and EFT Practitioner. 

Over the years, these tools have provided a practical and effective means of healing, evolving and connecting spiritually. Healing and evolving is a lifelong journey and these tools have made it more gentle, authentic, and fun. I hope to share these incredible tools with you to help you on your journey!

peace, Amy



Amy Ash EFT Practitioner contemplating against brown wall




"Thank God I'm Gay" - A Self-Love Pep Talk by Amy Ash


It's our differences that make us strong, make us grow, and allow us to be more compassionate and accepting towards others. But, in order to reap these positive benefits, we must first be willing to love and accept ourselves in spite of the things that make us different.

In this short talk, I share my personal journey about moving from fear to love by consciously choosing to hold healthy boundaries and love myself in spite of the judgment going on around me. Self-love is like a muscle, the more you use it, the stronger you become. So strengthen your self-love muscles!

No matter what challenges you face in your life, see them for what they truly are - the opportunity to love and accept yourself unconditionally and authentically. Hope you enjoy the talk!






SoulStarter Family Picture




Our Company

We are co-owned by a wife-and-wife team, Amy Ash and Jaimi Norden. Both are passionate about helping people in their own unique way.

Amy is an EFT Tapping Practitioner, Clinical Hypnotherapist, and Mindset Coach. She brings a fun, light-hearted approach to this very serious business of healing and evolving spiritually and personally. Amy teaches our foundational online program for Anxiety and Stress and also offers private one-on-one EFT coaching sessions to anyone in the world through video conferencing and phone. 

Jaimi is the "silent" partner at SoulStarter (she can be pretty quiet :). Jaimi is living her passion as a Registered Nurse - the type that rubs your feet, holds your hand, and brings you warm blankets. Jaimi is an old soul and once received an "old soul" discount from a healer in Boulder.

Together, they have 3 kids and 3 dogs and a lot of love.



Our Values and Beliefs

We value and believe in the power of collaboration, diversity, authenticity, integrity, peace, fun, love, and kindness above all. We believe in acting with intention and integrity in all of our business decisions so that our business can be a vehicle for creating positive change in the world. And, we believe in you and your capacity to heal and live a fulfilled life!

Made With Love In The USA

Besides the fact that we just believe in using responsible business practices, we also don't think it makes any sense to help people improve their lives while selling products that harm the environment or hurt communities. That's why all of our affirmation card products are made in the USA and many parts are made right here in Colorado.