Our Story - SoulStarter Powerful Self-Help Products – SoulStarter, LLC





Many people can relate to feeling that they have more capacity inside of themselves than they are currently expressing. More passion, more creativity, more ability, and even more happiness. My own desire to understand how to tap into this potential led me to seek out techniques that work with the deeper, subconscious mind and the body's energy systems in order to access this power within. 

My journey led me to practice using these techniques to help others. What I  discovered in working with clients, my family, and myself was that these techniques actually work. I have seen firsthand how they heal people of past traumas, reduce stress and anxiety, eliminate fears and phobias, help bring more peace and fulfillment to people's lives, and so much more. Many people have missed out on these powerful tools because they either aren't familiar with them or don't understand how they actually create a benefit. I want to change that.

This is my motivation and vision for starting this company. I understand firsthand how hard it can be to find the time, energy, and money to focus on yourself, your life, and ultimately your happiness. Life can sometimes get in the way. But if you have the desire to make the changes and are ready to get started, there really are simple, yet powerful things that you can do today and every day to make those positive changes a reality. I want to share these techniques with you and all of those who need them. To learn more about how our products can help you, please explore our website and join our community through our email list and social media platforms. 


Amy Ash
Founder, SoulStarter, LLC






Our Company

We are co-owned by a wife-and-wife team, Amy Ash and Jaimi Norden. Both are passionate about helping people in their own unique way.

Amy is an EFT Tapping Practitioner, Guided Meditation Teacher, and Clinical Hypnotherapist. She began using these tools in 1999 and started SoulStarter as a means to teach others about these incredible life-changing techniques while living her passion. Amy brings an energetic yet light-hearted approach to her work making it easy for people to gently make big changes in their lives. 

Jaimi is the "silent" partner at SoulStarter (she can be pretty quiet :). Jaimi is living her passion as a Registered Nurse - the type that rubs your feet, holds your hand, and brings you warm blankets. Jaimi is an old soul and once received an "old soul" discount from a healer in Boulder.

Together, they have 3 kids and 3 dogs and a lot of love.



SoulStarter Family Picture



Made in the USA with love for the planet and the people 

Besides the fact that we just believe in using responsible business practices, we also don't think it makes any sense to help people improve their lives while selling products that harm the environment or hurt communities. That's why all of our products are made in the USA and many parts are made right here in Colorado.

We use vendors and resources that are committed to making a positive impact on our planet through environmentally and socially responsible materials and practices. Everything from our packaging to shipping materials are made with this in mind. Does this make some our products a little more pricey than if we made them in China or elsewhere? Yes, but we believe that the planet and all of its inhabitants are worth it. And, our products are still affordable for most people. 

Our Products 

We believe that there are many great offerings out there including books, lectures, webinars, seminars, etc., but none of them can help unless you actually use them. Taking steps to change and improve your life while also living your life can be challenging. Our products are designed with this in mind. We provide products and services that are easy to incorporate into your daily life while also targeting the subconscious mind and energy systems. This makes our products and services effective and efficient. Our products are also very complimentary and work well in conjunction with other efforts you may be making towards improving your life. 

Our Values and Beliefs

We value and believe in the power of collaboration, diversity, authenticity, integrity, peace, fun, love, and kindness above all. We believe in acting with intention and integrity in all of our business decisions so that our business can be a vehicle for creating positive change in the world. And, we believe in you and your capacity to heal and live a fulfilled life!


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